I Buy and Sell Houses! All Prices!: How To Pick Your Real Estate Market – Real Estate Investing Made Simple with Grant Cardone

When it comes to investing in real estate, how do you know what market to get into? If you already follow me, you know that you should go after big apartment deals. Purchasing a home is not an investment. The bank sold middle America on the dream of owning a home. When you buy a house—you don’t really own it—the bank does. Never buy anything that you can’t own. When you really know your real estate market you’ll:

Be in it—love it
Keep it—location is growing
Produce Income

You want to be the landlord and own where you rent and rent where you live. People take large apartments for granted in America. These types of properties are an aberration that other countries don’t have. Big deals are going to perform well over time. It’s Wall Street that’s going to buy them in the future. What type of deals should you invest in? Don’t go little. Go as big as you can. I recommend investing in 16 units or higher (preferably 32 units) that are cash flow positive. You should also be in it for the long term. The reason why small deal or single family homes are a bad investment is because they rely on one or a few renters. That’s why I don’t invest in small properties. The bigger deal you go, the more cash flow you’ll have to provide you cover during market corrections.

Know Your Market!
Before you invest anything, you need to know what market that you are getting into. Different markets allows you to get away with certain things. It should be in your neighborhood and you should understand what jobs are coming in, is it overbuilt or expanding, and what people are willing to pay for. Research the market. Call local businesses. Get a feel for the economics in the area. Find out where corporations are going to be. I’m investing in Orlando right now because I know Mickey Mouse will stand the test of time.

Manage What You’re Doing!
Most people fall apart when it comes to managing the asset. You get good at this with experience. Always have a backup plan. Never rely on one of anything. Go to to learn more
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Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the "25 Marketing Influencers to Watch in 2017". Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.